# LiveWell Health
## Privacy Policy
**Last Updated: July 28, 2026**
LiveWell Health (“LiveWell,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information entrusted to us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit **livewellhealthmanagement.com**, communicate with us, use our digital platforms, complete an assessment, or participate in LiveWell services.
By using our website or Services, you acknowledge that you have read and understand this Privacy Policy.
## 1. Information We Collect
Depending on how you interact with LiveWell, we may collect information including:
### Information You Provide Directly
This may include:
* Name and contact information
* Email address and telephone number
* Mailing address
* Date of birth or age
* Emergency contact information
* Information provided when scheduling a consultation or assessment
* Information provided during enrollment
* Communications you send to us
* Payment and billing information
* Preferences and other information you voluntarily provide
### Health, Fitness, and Assessment Information
Because LiveWell provides personalized wellness and functional services, we may collect information relevant to your participation and programming, including:
* Health and exercise history
* Relevant medical history and diagnoses you voluntarily disclose
* Medications or health considerations relevant to exercise participation
* Physical limitations or restrictions
* Strength, balance, mobility, stability, and functional measurements
* Cardiovascular measurements, including VO₂ max and related metrics
* Body composition and other wellness measurements
* Exercise participation and performance information
* Progress and reassessment results
* Goals, preferences, and lifestyle information relevant to your wellness plan
We collect only information that we reasonably believe is relevant to providing, coordinating, improving, or administering our Services.
### Information Collected Automatically
When you visit our website, we may automatically collect certain technical information, such as:
* IP address
* Browser type
* Device type
* Operating system
* Pages visited
* Referring website
* Date and time of website visits
* General website usage information
We may use cookies, analytics tools, pixels, and similar technologies to understand how visitors interact with our website and improve our Services.
## 2. How We Use Information
LiveWell may use information collected to:
* Provide and coordinate requested Services
* Schedule consultations, assessments, and sessions
* Develop and personalize wellness and exercise programs
* Conduct and document assessments
* Track progress and compare objective measurements over time
* Communicate with members and authorized family members or representatives
* Communicate with healthcare providers when appropriately authorized
* Process payments and administer accounts
* Provide customer service and respond to inquiries
* Send appointment reminders and service-related communications
* Provide newsletters, educational information, and other communications you have requested or consented to receive
* Improve our website, Services, programs, and member experience
* Analyze trends and evaluate the effectiveness of our Services
* Maintain business, financial, and administrative records
* Protect the security and integrity of our systems
* Comply with applicable laws, regulations, legal processes, or governmental requests
## 3. Information Shared With Others
LiveWell does **not sell, rent, or lease your personal information to third parties.**
We may share information when reasonably necessary to provide or administer our Services, including with:
### Service Providers
We may use trusted third-party companies to assist with functions such as:
* Scheduling
* Payment processing
* Electronic communications
* Digital exercise programming
* Data storage
* Website hosting
* Analytics
* Customer relationship management
* Information technology and security
These providers may have access to information necessary to perform services on our behalf.
### Healthcare Providers
With your authorization or when otherwise permitted by applicable law, LiveWell may communicate relevant information with your physicians or other healthcare providers to support coordination of care and appropriate wellness programming.
### Family Members or Authorized Representatives
If you authorize us to communicate with a family member, caregiver, legal representative, or other individual regarding your Services, we may provide information consistent with that authorization.
### Legal and Safety Requirements
LiveWell may disclose information when we believe disclosure is reasonably necessary to:
* Comply with applicable laws, regulations, court orders, subpoenas, or legal processes;
* Protect the rights, property, or safety of LiveWell;
* Protect the safety of our members, team members, or the public;
* Investigate suspected fraud, abuse, security issues, or unlawful activity; or
* Establish, exercise, or defend legal claims.
## 4. Health Information and HIPAA
LiveWell takes health and wellness information seriously and uses reasonable safeguards to protect information entrusted to us.
LiveWell's services may involve information relating to health, fitness, functional ability, and wellness. However, **not all information collected by LiveWell is necessarily protected health information under the federal Health Insurance Portability and Accountability Act (“HIPAA”), and LiveWell's obligations under HIPAA depend on the nature of the services we provide and our relationships with other organizations.**
Where HIPAA or other applicable privacy laws apply to LiveWell or to a particular service, LiveWell will comply with the applicable requirements.
Nothing in this Privacy Policy should be interpreted as a representation that all LiveWell services or information are subject to HIPAA.
## 5. Information Security
LiveWell takes reasonable administrative, technical, and physical measures designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction.
However, no website, digital platform, electronic transmission, or storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security of information transmitted to or stored by LiveWell.
## 6. Third-Party Platforms
LiveWell may use third-party platforms to provide certain Services, including scheduling, communications, payment processing, digital coaching, exercise programming, and data management.
When you use a third-party platform, that provider may collect and process information according to its own privacy policy and terms.
LiveWell does not control the privacy practices of third-party providers and encourages you to review their applicable policies.
## 7. Cookies and Analytics
Our website may use cookies and similar technologies to improve functionality, understand website traffic, measure marketing effectiveness, and enhance the user experience.
You may be able to control or disable certain cookies through your browser or device settings. Disabling cookies may affect some website functionality.
## 8. Communications and Marketing
If you provide your contact information, LiveWell may contact you regarding:
* Requested services
* Consultations and assessments
* Appointments and scheduling
* Account or payment matters
* Service updates
* Educational resources
* Newsletters
* Promotions or other LiveWell offerings
You may opt out of certain marketing communications by following the unsubscribe instructions contained in those communications.
Please note that opting out of marketing communications does not necessarily prevent us from sending essential service-related communications.
## 9. Children's Privacy
LiveWell's Services are designed primarily for adults.
Our website and Services are not directed toward children under 13, and we do not knowingly collect personal information from children under 13 without appropriate parental consent.
If we learn that we have inadvertently collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information.
## 10. Links to Other Websites
Our website may contain links to third-party websites, resources, or services.
These websites are not controlled by LiveWell, and we are not responsible for their content, security, or privacy practices.
We encourage you to review the privacy policies of any third-party website you visit.
## 11. Data Retention
LiveWell may retain personal information for as long as reasonably necessary to provide Services, maintain business and financial records, support member relationships, comply with legal and regulatory obligations, resolve disputes, enforce agreements, and protect our legitimate business interests.
Retention periods may vary depending on the type and purpose of the information.
## 12. Your Privacy Choices
Depending on applicable law, you may have certain rights regarding your personal information, which may include the ability to:
* Request access to certain information we maintain about you
* Request correction of inaccurate information
* Request deletion of certain information
* Opt out of certain marketing communications
* Ask questions regarding how your information is collected or used
Some requests may be subject to legal, contractual, or operational limitations.
To submit a privacy-related request, please contact us using the information below.
## 13. Member and Assessment Data
Information collected through LiveWell assessments and Services may be used to understand trends, evaluate program effectiveness, and improve the LiveWell experience.
When LiveWell uses aggregated or de-identified information for research, analytics, benchmarking, educational purposes, or business improvement, we will take reasonable steps to prevent the information from identifying an individual.
LiveWell will not publicly identify an individual member or publish personally identifiable health or assessment information without appropriate permission or authorization, except where otherwise permitted or required by law.
## 14. Testimonials, Photos, and Member Stories
LiveWell may feature testimonials, photographs, videos, or member stories on its website, social media, marketing materials, or other communications.
LiveWell will seek appropriate permission before publicly identifying a member or using their testimonial, photograph, video, or personal story for marketing purposes.
Individual testimonials reflect individual experiences and are not guarantees of future results.
## 15. Changes to This Privacy Policy
LiveWell may update this Privacy Policy periodically to reflect changes to our Services, technology, legal requirements, or privacy practices.
When we make material changes, we may provide notice through our website, email, or other appropriate communication.
The revised Privacy Policy will include an updated “Last Updated” date.
Your continued use of our website or Services after the revised Privacy Policy becomes effective constitutes acceptance of the updated policy to the extent permitted by applicable law.
## 16. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact:
**LiveWell Health**
Southwest Florida
United States
**Website:** livewellhealthmanagement.com
**Email:** info@livewellhealthmanagement.com
## 17. Additional Privacy Rights
Certain states provide residents with additional privacy rights regarding the collection and use of personal information.
If you are entitled to additional rights under applicable state or federal law, LiveWell will honor those rights as required by law.
If you have questions about rights applicable to your particular circumstances, please contact LiveWell using the information above.
